a) Asiana Airlines places the utmost emphasis on the protection of members’ personal information, and abides by the provisions on personal information protection described in the Laws regarding information protection and telecommunications network utilization promotion. Asiana Airlines hereby informs members, by means of this company Personal Information Protection Guideline, of what measures are being taken to protect their personal information, and with what purpose and method their personal information can be utilized.

b) Asiana Airlines facilitates members’ viewing of the Personal Information Protection Guideline anytime and anywhere. As an example, the company discloses it on the first screen of its homepage.

c) Asiana Airlines has established the procedures necessary for revising its Personal Information Protection Guideline in order to continue to improve the Guideline. In the case of revisions, the company facilitates your awareness of revisions by placing numbers on each revised version of the Guideline.

1. Agreement on Personal Information Collection

Asiana Airlines provides members with a procedure of their choice for clicking the button of “Agree” or “Not Agree” regarding the company’s Personal Information Protection Guideline and/or Service Agreement. If they click the “Agree” button, it is considered to mean that they have agreed to the company’s collection, and proper use, of their personal information.

2. Purposes of Collection and Utilization of Personal Information

a) Asiana Airlines collects members’ personal information for the following purposes:

- Conclusion of a service agreement (user identification, confirmation of members’ intension, etc.)
- Execution of a service contract (delivery of goods and payments)
- Announcements of information about events, new products and other new services

b) Method and item of personal information collected by Asiana Airlines

- To apply at Asiana Airlines’ homepage to become members, applicants shall input the required information online. The required information includes online nickname, password, Korean name, English name, identification numbers, telephone number, mailing address, and e-mail address. In order to provide high-quality customized services, Asiana Airlines also requires members to choose the countries they are interested in, or visit often.
- The Asiana Airlines’ Personal Information Protection Guideline will not be applicable to acts that the websites linked with Asiana Airlines’ homepage commit when collecting members’ personal information.
- Asiana Airlines does not collect vulnerable information that may infringe members’ basic human rights. This type of information includes race, national characteristics, ideology, personal principles, birthplace, domicile of origin, political inclination, criminal records, health status, sex life, etc.

3. Utilization of Personal Information for Other Purposes Which Are Not Described in this Guideline and Offer of the Information to the Third Parties

a) Asiana Airlines shall not offer members' personal information to third parties without the members’ prior consent. Exceptions are as follows:

- When members agreed to offer their personal information
- When members violated service agreements or guidelines placed in the homepage, e.g. Asiana Cargo Service Agreement and any other membership service agreement
- When Asiana Airlines has a reliable way to judge that the company must disclose members’ personal information to take legal measures toward members who damaged other people physically or mentally
- When Asiana Airlines judges in good faith that laws require the disclosing of the information

4. Modification of Personal Information

a) Members can access their personal information and modify it, at any time. They can modify the information by clicking <Member Information Modification> or sending an e-mail requesting the modification to Asiana Airline's Customer Service Center.

b) When members request the modification of their personal information, they should not access the information section until the modification is completed by the Customer Service Center.

5. Withdrawal of Consent to Asiana Airlines’ Collection, Utilization and Offer of Personal Information

a) Members can withdraw their consent to the articles about Asiana Airlines’ collection, utilization and offer of their personal information at any time. The withdrawal of membership can be made by clicking on <Membership Withdrawal> after accessing the Member Information Modification section of the homepage. It can also be done by contacting the Customer Service Center.

b) Asiana Airlines will take all necessary measures to let members follow the proper withdrawal procedure for their membership, and/or withdrawal of permission for the company’s collection of their personal information.

6. Retention and Utilization Period of Personal Information

a) Members’ personal information will be removed when the objective of its collection and utilization have changed due to the following:

b) When there is a necessity for preserving the above-mentioned information, Asiana Airlines will obtain the member's consent.

7. Technological Solution for the Protection of Personal Information

Asiana Airlines has the following technological solutions for protecting members’ personal information from loss, robbery, leakage, falsification or damage:

a) Members’ personal information is protected through passwords. In addition, the most important data is protected through a separate security function that encodes the files and transmission data.

b) Asiana Airlines operates vaccine programs to prevent any damage caused by computer viruses. The vaccine programs are updated periodically. The company offers the updated vaccine programs in order to timely respond to any sudden attacks by a virus.

c) Asiana Airlines has adopted a security system (SSL) that allows for safe transmission of personal information by using encoding algorithms.

d) In order to prevent an outward flow of members’ personal information due to hacking, Asiana Airlines operates a firewall system designed to block outside attacks. The company has also installed an outside attack detection system that monitors any possible hacking, around the clock.

8. Consignment of Management of Personal Information

To increase service quality, Asiana Airlines consigns the management of members’ personal information to an outside service provider.

a) In cases of such consignment, Asiana Airlines will give notice of that fact to each member involved.

b) In cases of consignment, Asiana Airlines will make a written contract with the service provider that carries the following provisions: full compliance with Asiana Airlines’ instructions regarding the protection of personal information, preservation of confidentiality of personal information, prohibition of offer of personal information to third parties and liability for an accident.
The company may keep the contract in written form, or in electronic form.

9. Collecting Opinions and Solving Member Complaints

Asiana Airlines offers members a window in which they can give their opinions, or raise any complaints, about the protection of personal information. If the members submit their opinions or complaints to the Asiana Airlines’ Customer Center, the Center will solve the problem at once, and notify members of the results. The members can also file their opinions or complaints at the Personal Information Infringement Reporting Center operated by the government (http://www.cyberprivacy.or.kr, Telephone: 82-2-1336, PC Communication: go eprivacy).

10. Manager of Personal Information

Asiana Airlines has designated a manager who is responsible for collecting members’ opinions or complaints about the protection of personal information and solving any problem. Contact information for the manager of personal information is as follows:

Name: Keun Hoo Park
Division: Cargo Marketing & Service
Position: Manager
Telephone: 82-2-2669-5081
E-mail: aacyz@flyasiana.com

11. Asiana Cargo Reservation Center

Cargo Reservation Center: 82-2-320-0988